Nuovo post del PDG su LinkedIn.
Mi sembra che siamo ancora non in alto mare, di più. Non si è saputo nulla né degli aerei che il PDG era andato ad acquisire zona Emirati, né tanto meno del COA. Del pari, nel post non c'è alcun dato o informazione sullo stato dell'arte del progetto (il claim era di 151 destinazioni raggiunte per la fine del 2025); il tono è quasi dimesso. Termine di corsa?
In compenso, sulla sua pagina di LinkedIn c'è quello che sembrerebbe un B777 ... eppure non era tra i millemila aerei in flotta.
My dear Journey for AviAROMA Airways.
Data pubblicazione: 17 gen 2025
Willing to navigate through skepticism and adversity, you remain steadfast in your beliefs, transforming the journey into a source of profound enrichment for your soul.
Regardless of our story and what we’ll manage to accomplish—regardless of the future, which I hope will bring us satisfaction—I’ve formed many opinions while working (and believe me, there’s still a lot of hard work ahead) on the AviAROMA project. These opinions have been tested in the field. The complexity of the project led us to assemble a small diplomatic team and begin discussions with numerous foreign embassies in Rome. We’ve met ambassadors and foreign affairs delegates from countries across all continents—wealthy, mid-tier, and struggling nations alike.
With honesty, we’ve presented our vision and are still doing so, asking these nations to bring stakeholders to the table to find economic sustainability for our flights. This way, we avoid taking costly, fatal leaps into the void. What we’ve discovered is striking: our willingness to foster cultural mediation and economic exchange has found more resonance with foreign countries than with the sleepy Italian authorities and industry associations.
We’ve also realized that criticisms of my assertions (made by me personally, not by my collaborators) about the market in and out of Italy being supported by less than 25% of its potential were misguided. The truth? The untapped potential is even greater than that. We’ve understood that our vision for regional air traffic—using small aircraft alongside larger ones—is not just viable but necessary. Communities around small airports are responding, and they’re doing so with genuine enthusiasm.
What we’ve learned is that doing things well and striving to build a company this intricate—a company with its own online bank, an innovative media and communications organization, and revolutionary policies for the industry—takes time. Much more time than I had originally accounted for. That was my mistake—an error born of enthusiasm and naïveté. I was so eager to bring the brilliant ideas of the incredible people walking this journey with us to the public that I dangerously accelerated, putting the cart before the horse.
And that’s exactly what happened. Thankfully, I realized it in time. I’ve recovered my determination to take one step at a time, distancing myself from the countless voices urging me to “just start already” and insisting, “The market won’t wait!” Those voices, one by one, have faded away as we held firm to our commitment to detail. We are crafting a one-of-a-kind masterpiece, not an industrially produced sideboard. And in this case, every chisel stroke matters.
Now, we finally have a complete picture—a foundation to begin cautiously stepping ahead into the dense forest of opinions. I respect those opinions, but they often stem from cognitive biases. If you’re not careful and follow their logic, you’ll derail. Not because they’re foolish, but because their perspective is generic, like designing a mass-produced product, while ours is about creating a collector’s item.
So enough. After yesterday’s relaxed laughter, today we get back to work. We’re not picking up where we left off, but moving forward differently, because in these 26 months—through varying speeds and challenges—we’ve built the threads of our tapestry. Threads that didn’t exist before.
I’m 60 years old, far from young, but this journey has given me a profound, visceral experience. And so, without any expectation that these words will be read, I offer a piece of advice to anyone who has a dream that feels bigger than themselves.
If you’re willing to sacrifice, endure humiliation, and distinguish resilience from determination (you shouldn’t be resilient, which is passive and static; you must determine, day by day), and if you’re prepared—painfully so—to cut ties with those who, at some point, transform from companions into sterile and demanding obstacles, then there’s no dream too big to achieve.
In the past, I’ve done things either instinctively or logically, always within my comfort zone. Sometimes they worked brilliantly; sometimes they failed. But they always made sense to me. This challenge is different. I’ve had to study—and I’m still studying. I’ve had to understand how things work and accept that dismantling established norms often isn’t understood by others. So, you do it alone. You slam your head against the wall of skepticism until it starts to crumble.
If you’re willing to do all that, then you will succeed. And when you do, you’ll find that you’ve only reached 10% of the journey. Because your creation, brought to life, will still need to grow and prove itself. That doesn’t scare me, nor should it scare you. But it will be a different kind of work, just as demanding.
And to those who offend, criticize, or humiliate you for the sheer pleasure of it, always remember to say this: the freedom granted by my life choices is a space where they cannot reach you and ruin it.
For me, AviAROMA has been, and still is, this extraordinary journey of enrichment, my journey that in any case was perfect to live.